Form Your Future is Back!

October 18, 2017

By Allie Ciaramella, Communications Manager 

Last Sept. 30, NCAN launched a brand new campaign to help high school seniors from low-income households get money for college. With your support, in its first year Form Your FutureTM drove more than 154,000 clicks to fafsa.gov through social media targeted directly at students, and provided free resources at formyourfuture.org to nearly 4,000 college access and success professionals helping those students complete the FAFSA.

Each year, more than $24 BILLION in financial aid goes unclaimed. We know there are students out there who could really use this money, and our digital advertising campaign is getting their attention – one video alone received more than 4 million views. Our collective work to spread this message helped reverse a four-year decline in FAFSA completions, including a nine-percent increase in filing among high school seniors. Despite this enormous accomplishment, still just 61 percent of the high school class of 2017 filed the form.

The continued need for this work is clear, and with the new cycle having opened Oct. 1, Form Your Future is back in business for the 2018-19 FAFSA. Visit the campaign website today for an updated FAFSA Guide with step-by-step instructions for surviving the process, from creating an FSA ID to post-filing steps; a Social Media Toolkit with already prepared graphics and text for you to blast out to students; and an Event Toolkit with templates, checklists, presentations and more to ensure your FAFSA-focused gatherings are smooth and successful. Then follow the campaign on Facebook, Twitter, LinkedIn (group and company page) and Instagram to keep up with and share our social media content, which will continue to emphasize that students have an 85% chance of getting some kind of student financial aid, and 92% of applicants from low-income households get grant money that never has to be paid back.

Whether your organization is new to the cause of FAFSA completion or has been doing it for years, Form Your Future has valuable resources to connect you to the national FAFSA completion movement. Together, we can help students complete this life-changing form!

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