FLOTUS Launches Better Make Room Campaign for Gen Z

October 19, 2015

Carrie Warick, Director of Partnerships and Policy

Yesterday, First Lady Michelle Obama launched “Better Make Room,” an interactive campaign under the Reach Higher umbrella. The goal of the campaign is to elevate student success stories and help American’s youth set goals for their future. Aimed at Generation Z, born 1995-2001, the campaign will leverage traditional and new media platforms to celebrate students’ stories in the same way our culture often recognizes celebrities and athletes. The campaign will include outreach (3) to students to encourage that they take the SAT/ACT, visit a college campus, apply to at least four colleges, and complete the FAFSA. 

Students are encouraged to visit www.bettermakeroom.org to “say their goals out loud." Posts using the #BetterMakeRoom tag on social media (Twitter, YouTube, Vine, etc) will be incorporated into the live content on the website homepage. NCAN members should visit this page to learn more on getting their students involved.

Partners for this initiative include social media platforms like Mashable and Vine and content providers such as FunnyOrDie.com and CollegeHumor as well as traditional media like Seventeen and the CW Network. Education and community partners include Lumina Foundation and the Y. 

UpNext is one partner NCAN members will want to learn more about. UpNext is a new, anticipatory, text-based service that takes cues from how young people interact with technology to connect them with civic life through their daily mode of communication. To do this, UpNext sends personalized text messages to prompt users to apply for college, get student aid, and pay back their student loans as deadlines approach. 

The college access world should watch for more to come from this campaign encouraging our young people to plan for their futures. 

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